Brand Boudoir

Fashion outlet founded in 2012 at the heart of London, known for housing a wide range of exclusive luxury designer and high-end brands such as ASH and Michael Kors.

Challenge

Re-design their E-Commerce and mobile site and implement a PPC strategy to boost online presence and maximise ROI.

Solution

Our team were able to gain a better understanding of Brand Boudoir’s online performance and were aware of their high competitors. Our skilled web design team were able to use this information to develop a more contemporary, easy navigational site online and through mobile and tablet devices. A modified, updated CMS had also been implemented for a more efficient management of their wide range of stock. To boost Brand Boudoir's online presence and ranking our marketing team devised a succinct PPC strategy which included display and paid search advertising.

Results

We’ve achieved a Click Through Rate (CTR) of 1.34%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 22%, surpassing the client’s target. February 2016 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 265%.

From The Client

"We have worked with Brand a La Mode for a year, in that time they have always provided us with an excellent, reliable service with fast results which is exactly what our company needed to progress."