Crime London is footwear brand which draws influence from the edgy, street culture of London. Their core values for their brand is take the old and transform their designs with a contemporary approach whilst maintaining their vintage appeal
Achieved a Click Through Rate of 0.14% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 25%
Return on Investment of 280%
Social shares by network
Crime London’s aim is to increase brand awareness and sustainable growth through their online presence.
Through internalizing Crime London’s processes and their previous strategy we were able to cater to their needs and put in place the use of email marketing integration & campaigns, SEO, Pay-per- click and a tailored social media plan strategy.
We’ve achieved a Click Through Rate (CTR) of 0.14%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 25%, surpassing the client’s target. June 2015 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 280%.
25% less CPA
From The Client
"Brand a La Mode have always been able to deliver a reliable and professional service, we work very closely with the digital team and provide background information of our sales, click through rates and online site traffic. From there they were able to commit and devise a detailed plan of how they would optimise the brand's presence as well as growth. Thanks to the team we were able to see a 65% sales growth within one year!"