Elia B

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Founded in 2010, Elia B is well known for their iconic timeless Ballerina Flats, over the years the brand’s popularity grew and expanded offering a wide range from tasselled loafers to suede ankle boots making them one of the shoe industry's most sought brand.

Achieved a Click Through Rate of 1.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 15%
Return on Investment of 180%
Social shares by network
 

Challenge

Devise and implement a brand new content marketing strategy and to measure online visitor behaviour.

Solution

Through analysing Elia B’s internal process, revenue, buying and stock strategy we were able to implement our content marketing solution and tailor to their requirements. Through this we were able to analyse key metrics such as traffic, consumer behaviour and measure conversion rate optimisation.

Results

We’ve achieved a Click Through Rate (CTR) of 1.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 15%, surpassing the client’s target. September 2016 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 180%.

1.09% CTR

15% less CPA

180% ROI

From The Client

"The whole team at Brand a La Mode have been fantastic to work with, their level of attention and detail is truly evident in the end result. Since we have collaborated with them we have seen a surge in our online/mobile conversions. We are excited to use their other services in the near future!"

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