KANNA

Let us help you grow your business through the web

 

Established in 1985, taking its inspiration from the Mediterranean lifestyle, Kanna has grown over the years producing a wide range of shoe styles with a “natural” feel to them.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

Increase online site traffic and improve their ranking on Google search results

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

As a rapidly growing business, KANNA’s goal was to attract more visitors through their online and their mobile site. Our team were able to work closely and analyse their online performance and competitors. From there we were able to tailor a building profile report as well as an SEO keyword rankings report. 

 

Results

 After putting these plans into action, over time KANNA rankings moved at the top of the search page, they saw a 60% increase in organic traffic and a Click Through Rate (CTR) of 0.07% which boosted their sales.

0.07% CTR

60% Traffic Increase

From The Client

"Liaising with Brand a La Mode has been an absolute joy, their dedication and sheer level of attention has been evident throughout the months we have worked with them, they were able to cater to our needs and establish the necessary strategies to achieve and maintain our goals."

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